Membership,
built to work.
Strategic and operating support for founders building high-value communities, memberships, and network-driven businesses.
Contact meBuild the business behind the community.
The best membership businesses are not built on community alone.
They require a clear value proposition, a thoughtful member experience, strong acquisition and conversion systems, disciplined operations, and a model that can scale without losing what made it compelling in the first place.
I help founders build that infrastructure.
Over the last decade, I’ve worked inside some of the most recognized membership and community businesses—including WeWork, Chief, and Hampton—and advised additional membership-driven companies and early-stage teams across growth, membership, retention, community, operations, and member experience.
What I help build
Membership Strategy
Positioning, member value proposition, pricing, access, programming, segmentation, member journey, and the core experience that makes the membership worth joining—and renewing.
Growth + Conversion
Acquisition strategy, application and qualification flows, sales process, referral programs, outreach, conversion journeys, CRM architecture, lifecycle stages, and automation.
Member Experience + Retention
Onboarding, engagement rhythms, communications, programming, member touchpoints, retention strategy, feedback loops, and community rituals designed to increase participation and long-term value.
Operations + Infrastructure
Workflows, ownership, SOPs, CRM and tech-stack design, reporting, handoffs, internal processes, and operating infrastructure that allow the business to grow without becoming operationally fragile.
Launch + Fractional Leadership
For teams that need an operator, not another deck. I can build and launch a membership function, redesign an underperforming one, or own a critical workstream from strategy through execution.
Typical engagements
About Laura
I’m a membership and community operator with 10+ years of experience building and scaling high-expectation member businesses across WeWork, Chief, and Hampton, with additional advisory and consulting work across membership-driven companies and early-stage teams.
My work sits at the intersection of growth, experience, retention, and operations. I understand both sides of the equation: what makes a membership feel valuable to the member, and what has to exist behind the scenes to make the business durable.
Build the operating system behind the membership.
Have a membership concept, an early member base, or a business that has gotten more complicated than it should be?
Contact me